Rebrand: 78's Jersey Launch

In 2023, I led a multi-platform marketing campaign to officially unveil and launch the Minnesota Wild new alternate uniforms, the 78's. Our campaign helped produce over $1.5 million in retail jersey sales and saw the alternate outsell the primary home jersey by over 37% in year one.

Based upon the Minnesota North Stars jerseys of the late 1970's, we rebranded all content across multi-marketing channels during the 78's games throughout the year.