Brand Campaign: Not Weird. Wild.

In hockey, many players are afraid to show off their personality. We saw that challenge and decided to break the stereotype with a campaign that revealed the genuine nature of our players. With trust and buy-in from the team, we successfully launched Not Weird. Wild. as a campaign in 2021. Now in it's 5th year running, the campaign has gained over 5M impressions and 426% engagement above average across all Wild social media channels.